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Rick Mayo
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Believe It, Pursue It

Since 1992, Rick has been operating a personal training business, Alloy Personal Training Center. In the past decade, he and his team began helping major brands and independent gyms, health clubs, and fitness businesses around the world deploy personal training systems through a licensing model under the Alloy brand, since then the Alloy personal training solutions, systems, platforms, and know-how have been used to serve millions of members in thousands of fitness facilities. 

The name 'Alloy' was created under the notion of strength and motion meeting; those two things coming together to create something bigger, stronger, and longer-lasting.  Over the past few years, Rick has been questioning how the Alloy team and brand could do more to meet their mission; the answer became clear, so they created a total solution In 2018, Team Alloy decided that moving into a franchise model was the answer.  They knew had discovered a formula that works which is THE key ingredient to a successful franchise.

Franchising enables Alloy to support their business partners fully, from build-out design, through equipment, fitness operations, marketing, specifications and more.  The Alloy Franchise Model encompasses all they have learned about running a successful business, from Personal Training, Marketing, Staff Management, and everything in between.  


Until now gym operators picked and chose the parts of the Alloy systems they needed to fill in gaps in their personal training programs, now they will be starting from scratch and able to provide total support of the systems already proven in thousands of gyms worldwide.

The Alloy Personal Training Franchise team have begun franchise recruitment and sales process and will focus largely in the southeastern United States for the first year with a strong emphasis in Florida, Georgia, and the Carolinas. The team has been identifying prospects and discovery days are underway for interested and invited franchise candidates. 

By providing with the right tools and knowledge, Rick Mayo and the Alloy Team have helped countless people unleash their potential, paving the way towards both personal and professional success.  


Be in the Fitness Business for Yourself but Not by Yourself is the Alloy motto!

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Catalyst to Action

Rick Mayo is a talented speaker who knows exactly how to hold the attention of his audience.  With a focus on facing challenges while identifying opportunities, your audience will be fully engaged.

Rick's content and experience dive into the precise needs of your audience. Packed with deep wisdom, practical tips, and useful skills, people gain a positive mindset and a desire to put their knowledge into action.

With a clear but simple mission of helping and inspiring others, Rick Mayo is a sought-after Motivational Speaker that is known for making a memorable impact. His unique approach combined with exceptional guidance and contagious enthusiasm is perfect for a large variety of audiences and events.


Extensive Experience and Proven Methods

Rick Mayo not only talks the talk, he most certainly walks the walk.  

Since 1992, Rick has been operating a personal training business.  RIck and the Alloy team have established a proven highly effective fitness platform and business management solutions that have delivered real results and served millions of members in thousands of fitness facilities throughout the world.

Rick is a featured speaker at conferences domestically and internationally, addressing a host of topics like how to best sell and service personal training, leadership, and trends in the fitness industry.  A subject matter expert in personal training, Rick has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health. Rick sits on the board for the GA State exercise science department as well as the Atlanta School of Fitness. Rick is also an NSCA certified personal trainer and serves on the board for the Industry Board of Advisors for the American Council on Exercise (ACE). Rick is also a Think Tank Adviser for the Gold’s Gym Franchisee Association and sits on the advisory board for the Association of Fitness Studios.


In 2018, Alloy was awarded the AFS Fitness Business of the Year. The award represents a studio or gym that excels in all areas of business, and whose owner has demonstrated the ability to create unsurpassed customer experiences, dedicated staff, motivated clients and leadership in their community.

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Rick spoke to a room full of sports performance coaches and business owners. He did an incredible job engaging with the audience and providing a wealth of knowledge from past experiences.

Jason H., Linkedin

The Alloy techniques are backed with the best research, exercise science experts, physical therapists, and coaches. We receive superior support from Alloy and they are quick to assist us with any questions. We have seen our clients: drop body fat, gain more energy, improve their posture and flexibility, improve their sports performance on the course, court, and field. Ultimately, our clients are gaining a better quality of life and that is what it’s all about.

Skyler, Alloy Facebook

Rick is one of the best Personal Training and Fitness consultant there is. His wealth of knowledge is among the top in his field.

Dave, Linkedin

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